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| November 20, 2011 |
 Laura Brooks Talks about Building New Staples Advantage Website |
| Sun Nov 20 2011 20:58:59 |
 Laura Brooks is Vice President of B2B Ecommerce for Staples Advantage and joined EcommerceBytes Editor Ina Steiner to talk about her experience building a new website for the Advantage program. Staples Advantage generates over $6 billion in sales with 90% of that business done online. Laura has been with Staples for nearly 15 years and is responsible for the development and management of StaplesAdvantage.com, which serves 4 million enterprise, small- and medium-sized business end users. Laura talks about the unique challenges of building and launching a site that offers a full array of office solutions for business customers, including facility and technology products, furniture and interior design services, and print and promotional products and services. Run Time: 12:51
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| October 30, 2011 |
| TexCynGoods Discusses Selling Accessories via Amazon FBA |
| Sun Oct 30 2011 11:39:00 |
 A few years ago, Cynthia Lizana had a problem many online sellers wish they had - she was having trouble keeping up with a flood of orders that were coming in every day for products she sold through her business, TexCynGoods. Cynthia decided to use Amazon's FBA fulfillment service, which helped her through the growing pains. Now, she faces a different problem thanks to the changes Amazon has been rolling out this year that have impacted FBA sellers. Cynthia offers a glimpse into the challenge merchants face with procurement and fulfillment decisions, talks about selling on Amazon and eBay in the apparel accessories category, and shares her thoughts about this year's holiday shopping season. You can also read about the interview in this EcommerceBytes Newsflash article. Run Time: 18:28
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| October 26, 2011 |
| Shipwire on What USPS Changes Mean for Online Sellers |
| Wed Oct 26 2011 11:52:33 |
 Shipwire is an outsource fulfillment platform for online retailers, and Vice President of Marketing & Business Development for the company, Nate Gilmore, joined EcommerceBytes to talk about the shipping issues his clients are facing. The most significant aspect of news coming from the USPS is lack of a plan with approval and an implementation process, according to Gilmore, who says that is leading a lot of ecommerce providers to seek alternatives. As sellers check with FedEx and UPS to see what their capabilities are, it could lead to a sales problem for the USPS. Even putting costs aside, would the elimination of Saturday delivery by the USPS push online retailers towards using alternative services? Run time: 20:13
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| September 14, 2011 |
| Nextag CEO Jeff Katz Focuses on Serving Online Retailers |
| Wed Sept 14 2011 22:54:21 |
 Jeffrey Katz is a technology- and travel-industry veteran who served as President and CEO of LeapFrog Enterprises and as Chairman and Founding CEO of Orbitz. He joined Nextag in 2010 and is bringing a new vision to the price comparison shopping engine. He joins EcommerceBytes Editor Ina Steiner from the floor of the Shop.org conference and talks about merchant needs, social and mobile trends, and more. Is Google encroaching on Nextag's turf? Will we see a positive holiday shopping season ahead? Running a company that provides merchants with exposure to 30 - 40 million shoppers/month gives Jeff Katz critical insight that both large and small merchants will want to hear. Run time: 9:27
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| July 18, 2011 |
| YardSellr's Danny Leffel Aims to Be as Big as eBay |
| Mon July 18 2011 15:00:59 |
 Daniel Leffel, founder of YardSellr, joined EcommerceBytes recently to discuss his site and talk about social commerce. YardSellr is different from traditional marketplaces because its sellers use social networking sites to engage shoppers. YardSellr has also set up feeds by category, called blocks, that shoppers can subscribe to in order to help them find items. Danny says the YardSellr experience is similar to that of eBay's early days in that shoppers get an entertainment value from looking at the unique and interesting listings that sellers are bringing, and "it's their collective admiration for the products our sellers list that drive people to actually pull out their wallets and buy something." He also shares some thoughts about how eBay has changed since he worked there, and about Google+, Facebook and Twitter. Run Time: 23:18
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| July 17, 2011 |
| CI's Alan Fulmer Speaks about Ecommerce Search Trends |
| Sun July 17 2011 17:10:55 |
 Alan Fulmer is cofounder and Vice President of Channel Intelligence, a company that helps retailers and manufacturers make their products more visible to online shoppers. In this podcast interview with EcommerceBytes Editor Ina Steiner, Alan explains what it means to be a Google Product Search partner and discusses Google's recent changes to be more content than text driven and how that improves Google search results for shoppers. Alan says smaller retailers can differentiate themselves and said they need to engage with customers on social networking sites - you need to show you care, he said - and you should be entertaining on social sites as well. Run Time: 15:40
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| July 12, 2011 |
| eBay's Lutwak and Jorda Discuss Fall Changes Impacting Sellers |
| Tue July 12 2011 15:18:52 |
 Todd Lutwak, eBay Vice President of Seller Experience, and Edurne Jorda, Senior Director of Seller Marketing, talk about the Fall Seller Release and the impact on sellers. Starting the first week in September, eBay will increase the maximum number of characters from 55 to 80 - Lutwak said this will help increase sellers' visibility with more relevant keywords and will also help sellers differentiate items that otherwise might appear to violate eBay's duplicate listing policy. The executives discussed eBay's new ban on email addresses on listing pages (the "links" policy) - the move affects all sellers, including branded stores such as Dell and Barnes & Noble. The interview goes into detail about what all sellers should know and understand as eBay begins rolling out phase one of the links policy in October. Lutwak also talks about eBay's forthcoming returns policy and other changes revealed in the July 12th announcement. Run time: 44:14
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| June 24, 2011 |
| How EyeBuyDirect's Roy Hessel Makes Shopping a Social Experience |
| Fri June 24 2011 21:45:15 |
 AuctionBytes caught up with online retailer Roy Hessel at the Internet Retailer conference in June. Hessel is founder and CEO of EyeBuyDirect.com, an online retailer of prescription eyeglasses that sells directly to consumers. He said social was a fundamental part of the shopping experience on EyeBuyDirect. The "Wall of Frame" is a social network for vision correction consumers - shoppers can upload a picture of themselves and "try on" different frames; they can share photos, leave comments, rate, and upload photos to Facebook. He also said many retailers were now looking to marketplaces such as Amazon to take advantage of their traffic, and shared his thoughts about the decision retailers face on whether to sell on Amazon.com. Something that struck him at the Internet Retailer conference was encountering five different companies that can save online retailers money by auditing their FedEx and UPS bills. Run time: 9:33
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| PowerReviews' Nadim Hossain on the Power of Reviews |
| Fri June 24 2011 21:39:50 |
 Nadim Hossain, Vice President of PowerReviews, talked to AuctionBytes Editor Ina Steiner during the Internet Retailer conference in June about the power of consumer product reviews and how they benefit online retailers. PowerReviews conducted a study of social shopping and found that 70% of the time after posting a review to your Facebook stream, your friends will either like it or comment on it. The study also found that 75% of time spent shopping is devoted to research. Amazon is the defacto site for researching product, and PowerReviews is trying to make every retailer as good as Amazon. Why not have reviews on your site, why make them go to Amazon, Hossain said. He also explained some of the ways PowerReviews is enabling merchants to interact with Facebook, and talked about when retailers should ask their customers for a review (1 - 3 weeks, depending on the item). Finally, Hossain explained how product reviews can help provide fresh content for Google. Run time: 16:05
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| June 16, 2011 |
| Magento Founder Roy Rubin Discusses eBay Acquisition |
| Thu June 16 2011 016:18:42 |
 What does the upcoming eBay acquisition of Magento mean for developers and online merchants? AuctionBytes sat down with Magento co-Founder and CEO Roy Rubin to find out. Rubin explains what Magento offers eBay sellers and discusses his view of the newly announced X.commerce platform that brings together the developer programs of eBay, PayPal, Magento and GSI. He says eBay is moving away from being just a marketplace and a strategic payments platform for merchants and looking to become a partner with merchants across all different spectrum, whether it's marketing, platform services to fulfillment and customer service.
Run Time: 10:03
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