| |
| June 16, 2009 |
 Finding Products Online on TheFind.com |
| Tue June 16 2009 22:24:06 |
 Rob Ulveling of TheFind.com spent time with AuctionBytes.com Editor Ina Steiner on the floor of the Internet Retailer conference to answer questions about the shopping search engine. The company scours the web looking for product listings to display in search results, and also offers a new paid service for merchants to "claim" their feeds for better visibility on TheFind.com search engine. http://www.thefind.com
Run Time: 2:42
|
|
|
|
PermaLink
|
| May 27, 2009 |
| Enable Holdings CEO Discusses Secondary Markets, Auctions, eBay |
| Wed May 27 2009 027:49:57 |
 With the economy in the dumps, there's a lot of attention being paid to overstock inventory and returns. In March, eBay said it intended to become the leader in secondary marketplace (see "eBay Strategy Revealed"). We spoke to the CEO of Enable Holdings, which runs the uBid.com auction site, the RedTag fixed-price site and offline service, and the B2B Dibu Trading Corporation. We asked Jeffrey Hoffman what all the fuss is about the secondary markets, whether this strategy makes sense for a company like eBay - and how Enable Holdings is different from sites like eBay and Overstock.com - and the viability of the online auction format. Run time: 20:09
|
|
|
|
PermaLink
|
| May 10, 2009 |
| Michael Miller: Migrating from eBay to Amazon and Craigslist |
| Sun May 10 2009 23:15:13 |
 Michael Miller is a best-selling author and has written a number of books about selling on eBay. His latest book is called, "Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website." Michael joins AuctionBytes.com Editor Ina Steiner to explain why many established sellers are looking for an alternative to selling on eBay and why he believes they should focus on Amazon, Craigslist and their own ecommerce websites. He also talks about the changing role of online auctions and reviews some major product categories and explains which marketplaces - including eBay - work best for each type of product, including antiques and collectibles, clothing, electronics and jewelry. Michael said having a business plan and a commitment to marketing is crucial to the success of any online seller who wants to take their business to the next level. Run time: 20:46
|
|
|
|
PermaLink
|
| May 04, 2009 |
| Randy Smythe's Take on the Industry and Buy.com' 3P Marketplace |
| Mon May 4 2009 10:00:01 |
 AuctionBytes sat down to talk with Randy Smythe about ecommerce, online merchants, and his new gig at Buy.com. Randy was a top eBay PowerSeller, Amazon.com seller, blogger and consultant before joining Buy.com as its "Merchant Evangelist" for its third-party merchant program. Learn what he has to say about the challenges of selling on eBay, why Bonanzle is making headway among smaller online sellers, and all about what it takes to sell on the Buy.com Marketplace. We also got Randy to tackle the issue of why eBay is promoting Buy.com on its website while at the same time Buy.com is competing with eBay for merchants to sell on its own marketplace. If you sell online, you won't want to miss this interview. Run time: 21:18
|
|
|
|
PermaLink
|
| |
| Adam Brown Shares Some Etsy Secrets |
| Sat Apr 4 2009 15:51:40 |
 Etsy.com is the marketplace of handmade and vintage goods. But what is it like to manage a community of crafters, buyers and sellers? With $31.6 million in funding, 200,000 sellers and over 2.1 million registered users, there's a hunger for more information about the company. AuctionBytes sat down with Etsy's Adam Brown, who shares some thoughts on Etsy's philosophy regarding sellers, the community, and handling growth. He reveals some inside secrets such as the mystery behind the Etsy name (and how Etsy gets such great photos from sellers!). Run time: 7:34
|
|
|
|
PermaLink
|
| March 26, 2009 |
| Pop's Ophir Prusak Talks about Google Analytics |
| Thu Mar 26 2009 18:40:39 |
 Google Analytics will tell you three things, according to Ophir Prusak: who's coming to your site, how they got there, and what they did on your site. Ophir is Search & Analytics Strategist for Pop, a full-service interactive agency that builds websites and manages digital marketing for clients such as Amazon.com and Target. The company is also a Google Analytics Authorized Consultant. Ophir talks about Google Analytics and says the tool gives website owners actionable information. He also reveals his thoughts on whether web analytics tools can measure results from social media marketing activities. Run time: 7:05
|
|
|
|
PermaLink
|
| |
| Adam Epstein: From eBay Keywords to AdMarketplace |
| Thu Mar 26 2009 18:15:02 |
 Does buying traffic from eBay to go to eBay make good use of your marketing budget? Adam Epstein is qualified to talk about paid search on eBay and outside of eBay: he runs AdMarketplace, which started out years ago as eBay's exclusive paid search provider, eBayKeywords.com. After eBay dropped its paid-search program, Adam, along with CEO Jamie Hill, transformed eBayKeywords.com into AdMarketplace. The company was exhibiting at the Search Engines Strategies conference in New York this week, and Adam took some time to discuss the latest news about paid search. Run time: 9:41
|
|
|
|
PermaLink
|
| March 25, 2009 |
| SLI Systems: Search for Ecommerce |
| Wed Mar 25 2009 20:55:20 |
 David Gettinger, Director of Sales for SLI Systems, sat down with AuctionBytes during the Search Engine Strategies Conference in New York to talk about his company's search service for etailers. David said the starting point for a retailer of any size in terms of optimizing their search capability is structuring the data - making sure it has all the product attributes a customer is looking for. The next step is refinements or facets - adding the ability for customers to refine their search so they can filter results by price, color or brand, for example. David discussed important things to consider when hiring a search vendor; how the economy is affecting the search industry; and about the power of product reviews on social networking sites. Run time: 6:37
|
|
|
|
PermaLink
|
| |
| Lion Brand's Rabinowitz Knits Ecommerce with Bricks & Mortar |
| Wed Mar 25 2009 025:27:02 |
 Ilana Rabinowitz is Vice President of Marketing at Lion Brand Yarn Company whose products can be found on the shelves of Wal-Mart, Michael's and craft stores. She faces the challenge of providing an ecommerce platform where consumers can purchase yarn on the LionBrand.com website, and also providing compelling content in order to drive foot traffic to retail sites that carry the brand.
Ilana has found a number of ways to engage customers and uses podcasting, blogs, Flickr and other Web 2.0 tools. She talks about her latest plans to add Facebook and Twitter to her marketing tools, and she reveals her impressions of Guy Kawasaki's keynote address at the Search Engine Strategies Conference in New York where he spoke about the promotional power of Twitter. Run time: 06:02
|
|
|
|
PermaLink
|
| February 12, 2009 |
| Blackthorne Developer Discusses eBay, New Selling Tool |
| Thu Feb 12 2009 21:15:41 |
|
 John Slocum has been working with online sellers since 1997 when he created the Blackthorne listing tool, which eBay acquired in 1999. Since his departure from eBay at the end of January, John has been busy working on a new project. This week he launched SixBitSoftware.com, which will help small- and medium-sized online sellers list items on eBay, Amazon.com and other online marketplaces. Find out why this long-time eBay developer thinks it's time for a multi-channel listing tool and how the market has changed from when he first developed Blackthorne. John also reveals his thoughts about Jeff Jordan, the eBay executive who handled the acquisition of his company in 1999; the reason for the acquisition; and his thoughts about eBay and the ecommerce industry. Run time: 20:15
|
|
|
|
PermaLink
|
Next
|
 |
|
| |
