| March 25, 2009 |
 SLI Systems: Search for Ecommerce |
| Wed Mar 25 2009 20:55:20 |
 David Gettinger, Director of Sales for SLI Systems, sat down with AuctionBytes during the Search Engine Strategies Conference in New York to talk about his company's search service for etailers. David said the starting point for a retailer of any size in terms of optimizing their search capability is structuring the data - making sure it has all the product attributes a customer is looking for. The next step is refinements or facets - adding the ability for customers to refine their search so they can filter results by price, color or brand, for example. David discussed important things to consider when hiring a search vendor; how the economy is affecting the search industry; and about the power of product reviews on social networking sites. Run time: 6:37
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