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| November 17, 2009 |
 Entrepreneur Haralee Weintraub on Getting a Good Night's Sleep |
| Tue Nov 17 2009 10:22:10 |
 Haralee Weintraub created a line of clothing that helps women get a good night's sleep. Her company, Haralee.com, designs, manufactures, and markets moisture-wicking sleepwear for women experiencing night sweats due to menopause, breast cancer, or medications, and recently won StartUp Nation's "Boomers Back in Business" award. Haralee joins AuctionBytes editor Ina Steiner to talk about the challenges of starting up a manufacturing and ecommerce business from her home in Oregon. From creating a prototype on her old sewing machine to marketing on Facebook, Haralee tells a unique story you'll want to hear for yourself. Run time: 22:05
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| November 11, 2009 |
| Greg Fant Reports on eBay's Holiday Marketing Campaign |
| Wed Nov 11 2009 19:53:53 |
 eBay Vice President of of North America Marketing Greg Fant joined AuctionBytes Editor Ina Steiner to discuss this year's holiday marketing campaign featuring the tagline, "Come to think of it, eBay." This is the most integrated of eBay's efforts to date ranging from rich-media digital ads, to television and print ads to "mobile boutiques" and an online store. What key message is eBay trying to drive home to consumers? Does eBay have plans to do more with "wish lists" to facilitate gift-giving? Do any of the TV or banner ads focus on the antiques and collectibles categories? Greg answers all of these questions and more, and shares eBay's thinking on eBay Bucks, email marketing and special landing pages and category sales - merchandising is key, he said. Run time: 21:13
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| August 24, 2009 |
| Shopping for Collectibles with Ruby Lane's Palmer Pekarek |
| Mon Aug 24 2009 23:15:30 |
 Palmer Pekarek is Director of Communications and Product Development for Ruby Lane, an ecommerce platform for antiques, art, vintage collectibles and jewelry. Tom Johnson founded the site in 1998, and it now features over 360,000 collectible items from more than 2,000 unique shops. Palmer joined AuctionBytes Editor Ina Steiner in today's podcast to talk about what makes Ruby Lane different, and explains that the site is actually growing despite the economy. Palmer also discusses some of the ways Ruby Lane is reaching out to a younger audience through a combination of advertising and social networking. Run time: 18:10
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| August 17, 2009 |
| Vzaar Talks about Developing on the eBay Platform |
| Mon Aug 17 2009 12:42:49 |
 With today's launch of eBay SM Apps, we wanted to hear directly from a third-party developer to get their thoughts on what it was like to develop on the eBay platform. Vzaar is a service for eBay and online sellers who wish to add a video component to their product listings, and the company is one of the first third-party vendors to work with SM Apps. Jamie Parkins joined AuctionBytes Editor Ina Steiner to discuss the process and what it means for developers. Formerly the head of the eBay UK PowerSeller program, Jamie also talks about what the new platform means for eBay sellers. Run time: 7:01
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| June 28, 2009 |
| An Interview with Alibaba.com's Training Manager |
| Sun June 28 2009 19:23:14 |
 Alibaba.com launched a new training program for online retailers and suppliers who are interested in learning about product sourcing using the Alibaba.com website. Karen Siegel Fitting, Training Manager for Alibaba.com, discusses the new program and what it offers entrepreneurs. She answers questions about domestic and international product-sourcing and also talks about the common misconceptions about Alibaba.com. If you are interested in finding suppliers, you'll want to listen to this interview about the world's largest B2B ecommerce site. Run Time: 9:50
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| May 27, 2009 |
| Enable Holdings CEO Discusses Secondary Markets, Auctions, eBay |
| Wed May 27 2009 027:49:57 |
 With the economy in the dumps, there's a lot of attention being paid to overstock inventory and returns. In March, eBay said it intended to become the leader in secondary marketplace (see "eBay Strategy Revealed"). We spoke to the CEO of Enable Holdings, which runs the uBid.com auction site, the RedTag fixed-price site and offline service, and the B2B Dibu Trading Corporation. We asked Jeffrey Hoffman what all the fuss is about the secondary markets, whether this strategy makes sense for a company like eBay - and how Enable Holdings is different from sites like eBay and Overstock.com - and the viability of the online auction format. Run time: 20:09
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| May 10, 2009 |
| Michael Miller: Migrating from eBay to Amazon and Craigslist |
| Sun May 10 2009 23:15:13 |
 Michael Miller is a best-selling author and has written a number of books about selling on eBay. His latest book is called, "Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website." Michael joins AuctionBytes.com Editor Ina Steiner to explain why many established sellers are looking for an alternative to selling on eBay and why he believes they should focus on Amazon, Craigslist and their own ecommerce websites. He also talks about the changing role of online auctions and reviews some major product categories and explains which marketplaces - including eBay - work best for each type of product, including antiques and collectibles, clothing, electronics and jewelry. Michael said having a business plan and a commitment to marketing is crucial to the success of any online seller who wants to take their business to the next level. Run time: 20:46
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| May 04, 2009 |
| Randy Smythe's Take on the Industry and Buy.com' 3P Marketplace |
| Mon May 4 2009 10:00:01 |
 AuctionBytes sat down to talk with Randy Smythe about ecommerce, online merchants, and his new gig at Buy.com. Randy was a top eBay PowerSeller, Amazon.com seller, blogger and consultant before joining Buy.com as its "Merchant Evangelist" for its third-party merchant program. Learn what he has to say about the challenges of selling on eBay, why Bonanzle is making headway among smaller online sellers, and all about what it takes to sell on the Buy.com Marketplace. We also got Randy to tackle the issue of why eBay is promoting Buy.com on its website while at the same time Buy.com is competing with eBay for merchants to sell on its own marketplace. If you sell online, you won't want to miss this interview. Run time: 21:18
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| Adam Brown Shares Some Etsy Secrets |
| Sat Apr 4 2009 15:51:40 |
 Etsy.com is the marketplace of handmade and vintage goods. But what is it like to manage a community of crafters, buyers and sellers? With $31.6 million in funding, 200,000 sellers and over 2.1 million registered users, there's a hunger for more information about the company. AuctionBytes sat down with Etsy's Adam Brown, who shares some thoughts on Etsy's philosophy regarding sellers, the community, and handling growth. He reveals some inside secrets such as the mystery behind the Etsy name (and how Etsy gets such great photos from sellers!). Run time: 7:34
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| March 26, 2009 |
| Pop's Ophir Prusak Talks about Google Analytics |
| Thu Mar 26 2009 18:40:39 |
 Google Analytics will tell you three things, according to Ophir Prusak: who's coming to your site, how they got there, and what they did on your site. Ophir is Search & Analytics Strategist for Pop, a full-service interactive agency that builds websites and manages digital marketing for clients such as Amazon.com and Target. The company is also a Google Analytics Authorized Consultant. Ophir talks about Google Analytics and says the tool gives website owners actionable information. He also reveals his thoughts on whether web analytics tools can measure results from social media marketing activities. Run time: 7:05
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